Wow, this soap is amazing. After just 1 week of use, I've noticed a dramatic change in the appearance of my stretchmarks on my thighs! I came upon this product by accident. Just searching for natural soap and saw that this bar had some very good reviews. One of the reviews mentioned that she noticed an improvement of stretchmarks after using this soap. I decided to give this bar a try and what do you know? I too am noticing an improvement. It's almost gone. I am using this soap and following it up with coconut lotion. I switch between coconut lotion and raw shea butter. Not sure which combination is working best so I'll continue to switch between the two.