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Exposing the lies and seeking truth doesn't = Hate. This is not a Kate Hate Site. A 'Kate Hate Site" wouldn't have "Shame on Kate AND Shame on Jon" in the reaction box.

Just a place where bloggers and commenters can share an open discussion on all things related to the Gosselins.

This blog was created to expose the spins and lies shared by the media and by several individuals who continue to spread filth and garbage for their own self-interests.

This blog will expose those who continue to spread lies as "truth" and those who base their beliefs and support for one individual based on those lies.
Pursuing Truth, Exposing Lies and Informing the Sheeple

June 26, 2010

What you should know about TV ratings and how it works.

Many have said that "since they're not signed up with Nielsen, their views will not affect the "ratings". This is false. Since the switch to "digital cable", cable companies can now easily access viewing habits/data from your household.

Many of the Cable Providers are now working with the Nielsen Company,and even selling your "anonymous data" to them.

So yes, whether its Digital Cable, Satellite TV, or TIVO recordings, it's all sending data back to the provider. Some companies allows you to "opt-out", but most people do not read the contracts and just initial here and there just to get it over with.

See the following links:

Charter to sell L.A. TV viewing data
Charter Communications Inc. said Wednesday that it would sell information it collects about the viewing preferences of 330,000 of its cable TV customers in the Los Angeles area.

TiVo Joins With TRA to Provide First of its Kind Audience Research Product
TiVo's Stop||Watch™ ratings service, introduced in February 2007, is offered via an easily sortable database of ratings for nationally run programs and advertisements from cable and broadcast networks, with data going back to September 2006. The data is derived from a daily, aggregate, anonymous, stratified random sample of 20,000 TiVo units

Time Warner Signs New Multi-Year Agreement with Nielsen
7 Year Contract Includes Nielsen TV, Internet and Mobile Services

Nielsen Reorganizes Digital Team As Part Of Major Push To Integrate Set-Top Data
Nielsen executives emphasize that digital set-top data likely will be a complement to, not a replacement for, Nielsen's panel-based measurement systems, which are acknowledged as a trading currency for TV advertising buys.
*** Digital Set-top data *** Set-top refers to the black box in your living room. Which collects 'anonymous' data on your viewing habits.

Nielsen, cable to team? Cable operators work with the ratings service to track digital-cable..
The nation's largest cable operators are talking to Nielsen Media Research company about creating a new audience measuring system based on the sophisticated new technology in today's digital-cable set-tops.

Just because you are not with Nielsen doesn't mean your Cable provider isn't.

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